Last updated October 18, 2021

Al’s Sporting Goods, Inc., a Utah corporation (“Al’s,” “we,” “us,” or “our”), owns and operates the websites www.als.com and www.alssports.com, including mobile versions (collectively, the “Site”) offering sporting goods and related services, all as described in the Website Terms of Use found at https://www.als.com/termsconditions. This Privacy Policy is incorporated into the Terms of Use and explains how Al’s collects, uses, maintains, shares, and protects information that we collect about you and other users of the Site.

This Privacy Policy applies to information we collect through:

• your use of the Site;
• your interactions with us and the Site;
• email, text, and other electronic communications with you; and
• through other software, including any mobile application, we may offer from time to time.

By accessing or using the Site, you agree to this Privacy Policy. Please read this policy carefully to understand how we may use your information. If you do not agree with these policies and practices, you should cease all use of the Site. This Privacy Policy may change from time to time and your continued use of the Site after such changes is deemed to be acceptance, so please check this policy periodically.

We collect a variety of information about you and other Site users, including information by which you may be personally identified, such as your name; address; e-mail address; telephone number; birthdate; payment information; and other information defined as personal or personally identifiable information under applicable laws (collectively, “personal information”).

We may also collect information about how you access our Site and your activities on the Site.

We may collect information:

• directly from you when you provide it to us;
• automatically as you navigate the Site, including through cookies and other technologies; and
• from third parties that we have relationships with, such as product suppliers.

Information You Provide to Us. You may provide us information that we collect, including:

• personal information that you provide to us by filling out a form, creating or logging into an account, purchasing any products or services, submitting any content, or contacting us or requesting information using forms on our Site or other electronic communications;
• records and copies of your correspondence with us;
• your responses to sweepstakes, contests or surveys on our Site, including for marketing purposes;
• personal information that you provide to us in ordering products or services such as your shipping, billing and payment information;
• personal information from your reviews, posts or comments; and
• your search queries on the Site.

Information We Collect Through Automatic Data Collection Technologies. As you navigate through and interact with our Site, we may use automatic data collection technologies to collect certain information about your equipment, browsing actions, and patterns, including page views, time on site, location, engagement, conversions, age, gender, and interests

• Site visit details such as traffic data, location data, logs, and other communication data and the resources that you access and use on the Site.
• Information about your computer and internet connection, including your IP address, operating system, and browser type.

The information we collect automatically is statistical data and may not include personal information, but we may maintain it or associate it with personal information we collect in other ways.

The technologies we may use for automatic data collection as you navigate the Site may include the following technologies or other technologies that are developed in the future:

• Cookies (or browser cookies).A cookie is a small file placed on the hard drive of your computer. You may refuse to accept browser cookies by activating the appropriate setting on your browser. However, if you select this setting, you may be unable to access certain content or features of our Site. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies when you direct your browser to any of our Site.
• Flash Cookies. Certain features of our Site may use local stored objects (or Flash cookies) to collect and store information about your preferences and navigation to, from, and on our Site. Flash cookies are not managed by the same browser settings as are used for browser cookies.
• Web Beacons. Pages of the Site may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) that permit us to count users who have visited those pages or and for other related website statistics (for example, recording the popularity of certain website content and verifying system and server integrity).

Some content or applications, including advertisements, on the Site are served by third-parties, including advertisers, ad networks and servers, content providers, and application providers. These third parties may use cookies alone or in conjunction with web beacons or other tracking technologies to collect information about you when you use our Site. The information they collect may be associated with your personal information or they may collect information, including personal information, about your online activities over time and across different websites and other online services. They may use this information to provide you with interest-based (behavioral) advertising or other targeted content.

We do not control these third parties’ tracking technologies or how they may be used. If you have any questions about an advertisement or other targeted content, you should contact the responsible provider directly.

If you click on any third-party advertisement, you will leave our Site and will be subject to the privacy policies of those advertisers.